Building your first website or redesigning an outdated website is always daunting, and it’s easy to get caught up in the “shiny” object syndrome. Perhaps seeing your website more as an art gallery than a business asset that works for you 24/7.
So, I thought I would share what I consider the two most important ideas to keep in mind when working on a new website or redesigning your existing website. If you’re not currently working on your website, tuck these ideas away for future reference.
1. Why are you online?
What is it you want to achieve? Answer this and let that inform your design decisions.
Here are some common goals to consider:
- Generate leads: Attract potential clients and build your email list.
- Book consultations: Make it easy for clients to schedule time with you.
- Build your brand: Create a cohesive online presence that reflects your unique value proposition and attracts your ideal clients.
- Educate and inform: Share valuable insights and build trust.
By getting crystal clear on what exactly you want your website to do for you, you’ll be well on your way to creating a website that not only looks great but also delivers real results.
Always remember – Your website isn’t just a pretty picture (though it should be that, too!). It’s a tool to help you achieve specific goals.
2. Who is your website for?
This is probably the biggest pitfall – to forget that our website is more about the person who lands on it than it is about us!
The most successful websites are built with a deep understanding of their target audience. This is arguably the most crucial aspect of website design – to remember that your website is more about the visitor than it is about you.
You are not your user. Your website visitors have unique needs, preferences, and pain points. By putting yourself in their shoes and truly understanding their perspective, you can create a website that speaks directly to them.
To get to know your ideal user, consider these questions:
- Pain points: What are the specific challenges or frustrations they’re facing?
- Desires: What are their deepest aspirations, goals, or dreams?
- Transformation: How do they envision their life after working with you? What specific changes or outcomes are they seeking?
- Obstacles: What’s holding them back from achieving their goals?
- Values: What principles or beliefs are important to them?
Once you have a clear picture of your target audience, you can tailor your website’s content, design, and functionality to meet their specific needs.
Here are some key questions to keep in mind as you make design choices:
- Will this help communicate clearly to my potential client what I offer and how I can help them?
- Will this make it easier for my potential client to navigate my website and engage with me?
- Does this resonate with my target audience’s interests and values?
- Does this address their pain points and help them achieve their goals?
By focusing on your target audience and their needs, you’ll create a website that fosters genuine connection, making it easier for you to attract and serve clients who truly resonate with your work.
