A Holistic Process
For crafting your website.
Your website should reflect your unique personality and values, attracting the people you love to serve. My process helps you tap into the heart of your business and translate that into a compelling online presence.
Think of me as your guide—we’ll uncover your values, craft a clear message, and build a website that resonates with your ideal clients.
“Yael is devoted to her craft. Through a system of deep inquiry and thoughtful reflection, she invites her clients to explore the heart of what motivates their work.“
Victoria Leilani, Energy Embodiment
We start with your brand strategy
Clarify Your Message & Values
We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.
My process helps you create a client centric marketing message that clearly explains what you do and why people need it.
I base our process on the “hero’s journey,” first outlined by comparative mythologist Joseph Campbell in his work The Hero with a Thousand Faces. Many Biblical stories, Star Wars, The Hunger Games and most box office hits use this process. Campbell divides the story arc into 17 different stages, but for creating your own brand story, we focus on four:
- Your client has a problem.
- Your client, the hero protagonist, is powerless to fix it.
- Until they meet a guide (that’s you).
- That gives them a plan that helps them fix their problem and return to a place of well-being.
In short, I help you create a clear and compelling message that will be the foundation for all your marketing materials.
Your brand strategy fuels your copy
write your copy
You have two options for creating the content for your website.
You can choose to write with my tailored frameworks and editing support, or I can bring in my trusted copywriter to handle it completely.
You may find it crazy that I — being a web designer and someone who loves creating beautiful websites — tell my clients:
You can have a beautiful website, life-changing services, a pretty logo but it means nothing unless your website is strategically designed to convert.
Your copy, messaging, and content is key to a successful website; the design’s primary role is to support and enhance the message.
We will explore which option is best for you in our initial consultation.
The website brings it all together!
Finally, the Design!
I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message. Your website becomes a powerful tool to attract your dream clients and grow your impact.
We begin exploring your design preferences even as we work through your brand strategy and copy, so I’ll be able to pull your design preferences into an initial design that supports and enhances your messaging.
We then refine that initial design until you’re dancing with happiness.
6-9 weeks of custom design (timeline personalized to your project) to create your dream website.
Weekly Zoom meetings keep you in the loop and gather your input along the way.
If logo design is part of your project, we’ll create that magic while we work on your brand strategy and content.
Launch & Grow
Support and training beyond launch
I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach
I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.
Website style guide to help create a beautiful and cohesive brand across all your online platforms.
1 hour training teaching you how manage your site and make small updates, as needed.
Client support hub and monthly client support webinars to support your online journey.
What’s Included
Your Website, Your Way: What’s Included to Make It Happen
Every project is unique, and your website will be a reflection of your specific goals and brand. However, the following essential elements are included in every website I create.
Custom Design: Tailored to your brand identity and audience.
Responsive Design: Looks great on all devices – desktops, tablets, and mobile phones.
Brand Story Development: Crafting a compelling narrative that resonates with your customers.
Custom Logo Design: A professional logo that visually represents your brand (if needed).
Professional Copywriting: Clear, concise, and persuasive website copy (with options for DIY with my support).
Blog: Custom archive and post layouts.
Contact Form: Simplify the process for visitors to get in touch.
eCommerce and Scheduling: Online payment forms and scheduling calendars (as needed).
Image and Media Optimization: Optimize images and media for fast load times and quality display.
Targeted Social Proof & Testimonials: Utilizing Endorsal to build credibility.
Lead Magnet and Email List Building: Strategies and tools to grow your audience.
SEO: On-page SEO optimization, including Google Analytics, a sitemap, and Google Search Console integration.
GDPR Compliance: Privacy and cookie policies to protect your business and customers.
Weekly Meetings: Regular meetings to review progress, share feedback, and ensure we’re on track together.
Client Hub and Ongoing Support: Resources and training to empower you long after launch.
If we decide to work together, you’ll receive a detailed proposal clearly outlining your project.
