Foundational Workshops
Clarity & Confidence for Your Brand
For when a new website is the goal, but the path isn’t yet clear. Together, in live, focused sessions, we will translate the heart of your work into a meaningful messaging framework and build a strategic blueprint for your future website.
“I get the feeling that your work is just as much about building your clients up as it is about building their websites.“
Mindy Spadacenta, Acupuncturist
Hero Statement Workshop
In this live 1-on-1 online workshop, I’ll guide you through crafting a powerful hero statement or unique value proposition (UVP) that clearly communicates what you do, who you do it for, and why they should care. This foundational piece will set the tone for all your branding and marketing efforts, ensuring consistency and impact.
Until you’ve nailed this, your messaging and content won’t quite hit the mark, so let’s get it right from the get-go! Whether you choose to continue with me or not, you’ll walk away with a valuable asset that will benefit your brand for years to come.
Deliverables:
- A Powerful Working Draft of your Hero Statement/UVP that captures the essence of your work.
- A Personalized Clarity Framework that empowers you to continue refining your message with confidence long after our session ends.
Pricing: $247
Duration: 90 minutes
clarity Workshop
Building on the powerful foundation set in the Hero Statement Workshop, we’ll dive deeper to create a strategic plan for your website. In this live 1-on-1 session, we’ll turn your core message into a strategic blueprint, ensuring your future site is built for success from day one.
Even if you decide not to proceed with the full website design and build, the insights and materials from this workshop will be invaluable for your business.
Deliverables:
- Website Goals and Objectives: Clearly defined goals for your website that align with your business strategy.
- A High-Level Sitemap outlining the key pages and structure of your website.
- A Content Priority List to guide your content creation and support your business goals.
Pricing: $347
Duration: 90 minutes
A No-Risk First Step
Your investment is never wasted.
When you complete a foundational workshop and decide to move forward with a full design pathway, your workshop fee is credited toward the cost of your project.
It’s my way of making this a no-risk first step on your journey — ensuring your investment in a solid foundation seamlessly becomes part of the path to your beautiful new website.
