Shorashim of the Old City

Web & Logo Design


Project Overview

Shorashim of the Old City is a learning center and biblical shop located in Jerusalem’s Jewish Quarter.  They’ve been online for probably 20 years but needed a new design that better matched their business and incorporated current design trends.

Original Launch: June, 2020
Industry:  Education and e-Commerce
Target Market: B2C
Location: Jerusalem, Israel
Project Type: Web & Logo Design

Project Goals

Shorashim wanted a new website that would convey their shop environment online; meaning, we wanted to capture what it feels like to be in the shop in person and somehow convey that same feeling online. Hence the imagery of the plaza in front of their shop and the pictures of their store.  We also wanted the new website to make it really easy to shop, engage, and learn.  Easy to navigate and get a sense of what it like’s to be in the shop in person.


There’s been a lot of excitement over the new website which shows in increased sales and traffic. Thank you for listening but also for gently nudging and encouraging us to consider new and perhaps better options for our online presence. We knew what we wanted but had no idea how to get there. You did; thank you.


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