When you publish blog posts, they are public.

Anyone can read them.

They help anonymous folks get to know you, perhaps trust you, and possibly sign up for your newsletter.

A newsletter is different; it’s the next step in your relationship journey with potentially new clients or customers.

It’s sent only to those who trust you with their name and email address and is the place for you to further the conversation, deepen the relationship, and provide additional value.

So honor and nurture those on your list by providing kick ass high value content with every email you send.