Pixel pathways
A stepped approach to building your website.
So you can ease into your website build and move at a pace that’s comfortable for you.
“I had no idea how this was all going to come together, but I quickly realized that you had most (if not all) of the answers at your fingertips. You’re amazing.”
Jill Leigh, Energy Healing Institute
Start here with a free site audit
Then continue with my foundational workshops to strengthen your website build.
Site Audit
To see exactly how your website is performing and uncover opportunities for improvement in this free 20-minute video audit.
Discover how you can generate more leads, increase conversions, and strengthen your brand presence online.
Get quick fixes for optimizing your call-to-action, improve copy, and user experience.
Gain valuable insights into your website’s overall performance.
Hero Statement Workshop
In this live 1-on-1 Zoom workshop, I’ll guide you through crafting a powerful hero statement or unique value proposition (UVP) that clearly communicates what you do, who you do it for, and why they should care. This foundational piece will set the tone for all your branding and marketing efforts, ensuring consistency and impact. Whether you choose to continue with me for the website design and build or not, you’ll walk away with a valuable deliverable that will benefit your brand.
Until you’ve nailed this, your messaging and content won’t quite hit the mark so let’s get it right from the get go!
Deliverables:
Hero Statement/UVP Document: A concise and impactful statement that captures the essence of your brand and resonates with your target audience.
Pricing: $247
Duration: 90 minutes
Clarity Workshop
Building on the powerful foundation set in the Hero Statement Workshop, we’ll dive deeper to create a strategic plan for your website. In this live 1-on-1 Zoom workshop, you’ll gain valuable deliverables that ensure your website aligns with your brand and business goals, setting a strong foundation for success. Even if you decide not to proceed with the full website design and build, the insights and materials from this workshop will be invaluable for your business.
Deliverables:
Website Goals and Objectives: Clearly defined goals and objectives for your website that align with your business strategy.
High-Level Sitemap: A preliminary sitemap outlining the key pages and sections of your website, ensuring a logical and user-friendly structure.
Content Priority List: A prioritized list of content types and themes that will resonate with your target audience and support your business goals.
Pricing: $347
Duration: 90 minutes
Ready to build your website?
Choose the design pathway that aligns with your preferred level of engagement and business goals.
Express Design Path
This pathway is ideal for clients who already have a clear vision for their design preferences, brand messaging, and target audience.
Description: You have a good idea of your design preferences and messaging and can refine that using my frameworks and discovery forms. You’ll complete the required discovery forms and then send those details to me, allowing us to move more quickly into the design and build phase.
Your ability to handle the prep work on your own means we can jump straight into a discovery call and begin working on your logo, copy, and website.
The Express pathway includes one 90-minute discovery session after your initial form submissions and completion of provided guides and frameworks. Followed by weekly meetings during your project build.
See what’s included and learn more about my process
Express Design Project – Investment between $5500 – $7500, depending on your specific logo and copy needs.
Brand Builder Path
This pathway is perfect for those launching a new business and need full branding support. Meaning, you need help defining your design preferences, target audience, overall branding and messaging.
Description: You’re likely starting from scratch and need comprehensive guidance in developing your brand identity.We’ll work together to shape and mold your design preferences, define your target niche, and craft a compelling brand story.
This holistic approach ensures we create a cohesive and impactful brand from the ground up, covering all aspects before moving into the actual design and development phase.
The Brand Builder pathway includes three 90-minute discovery sessions and a 3-week intensive collaboration to map out your messaging and design preferences. Followed by weekly meetings during your project build.
See what’s included and learn more about my process
Brand Builder projects – Investment starts at $8500.
Valued Client Incentive
When you invest in both the Hero Statement Workshop and the Clarity Workshop, I want to acknowledge your dedication to building a strong foundation for your website. As a token of my appreciation, I offer an exclusive credit on your Design Pathway build.
This makes the workshops an easy investment — if you choose not to work with me, you still walk away with valuable takeaways; if you choose to work with me, you receive $675 off your design build.
