Pixel Pathways
Your journey to a website that truly connects begins here.
Every client arrives at this moment from a different place. For you, the first step may be getting clear on your message and mission, or you may be ready to dive directly into the design and build process.
I’m ready to meet you exactly where you are. Below, you’ll find two distinct ways to begin our work together: foundational workshops to build your strategic bedrock, and all-inclusive design pathways to bring your vision to life.
Let’s find the right first step for you.
“I had no idea how this was all going to come together, but I quickly realized that you had most (if not all) of the answers at your fingertips. You’re amazing.”“
Jill Leigh, Energy Healing Institute
Every Great Website Starts with Clarity
But what if you’re not there yet?
If you feel unsure about your core message, your ideal client, or your brand’s unique voice, this is the perfect place to start. These standalone workshops are designed to be intensive, transformative experiences that provide the strategic foundation you need — whether you plan to build a website tomorrow or a year from now.
Hero Statement Workshop
In this live 1-on-1 Zoom workshop, I’ll guide you through crafting a powerful hero statement or unique value proposition (UVP) that clearly communicates what you do, who you do it for, and why they should care. This foundational piece will set the tone for all your branding and marketing efforts, ensuring consistency and impact.
Until you’ve nailed this, your messaging and content won’t quite hit the mark, so let’s get it right from the get-go! Whether you choose to continue with me or not, you’ll walk away with a valuable asset that will benefit your brand for years to come.
Deliverables:
- A Powerful Working Draft of your Hero Statement/UVP that captures the essence of your brand.
- A Personalized Clarity Framework that empowers you to continue refining your message with confidence long after our session ends.
Pricing: $247
Duration: 90 minutes
clarity Workshop
Building on the powerful foundation set in the Hero Statement Workshop, we’ll dive deeper to create a strategic plan for your website. In this live 1-on-1 session, we’ll turn your core message into a strategic blueprint, ensuring your future site is built for success from day one.
Even if you decide not to proceed with the full website design and build, the insights and materials from this workshop will be invaluable for your business.
Deliverables:
- Website Goals and Objectives: Clearly defined goals for your website that align with your business strategy.
- A High-Level Sitemap outlining the key pages and structure of your website.
- A Content Priority List to guide your content creation and support your business goals.
Pricing: $347
Duration: 90 minutes
A No-Risk First Step
Your investment is never wasted.
When you complete a foundational workshop and decide to move forward with a full design pathway, your workshop fee is credited toward the cost of your project.
It’s my way of making this a no-risk first step on your journey — ensuring your investment in a solid foundation seamlessly becomes part of the path to your beautiful new website.
Choose Your Design Pathway
This is where we choose the path to build your new online home.
Some arrive here with the clarity gained from a foundational workshop. Others come with a clear vision, ready to build. And many come seeking a comprehensive, guided journey to find their voice and build their brand from the ground up.
Whatever your starting point, the right pathway for you is here.
Express Design Path
This pathway is ideal for clients who already have a clear vision for their design preferences, brand messaging, and target audience.
Description: You have a good idea of your design preferences and messaging and can refine that using my frameworks and discovery forms. You’ll complete the required discovery forms and then send those details to me, allowing us to move more quickly into the design and build phase.
Your ability to handle the prep work on your own means we can jump straight into a discovery call and begin working on your logo (if applicable), copy, and website.
The Express pathway includes one 90-minute discovery session after your initial form submissions and completion of provided guides and frameworks. Followed by weekly meetings during your project build.
Key Deliverables:
- A Custom, Multi-Page Strategic Website
- Expert Copy-Editing & Optimization
- Professional SEO & Analytics Setup
- 1-on-1 Launch & Hand-off Training
See all the details and features included
Express Design Project – Investment between $5500 – $7500, depending on your specific logo and copy needs.
Brand Builder Path
This pathway is perfect for those launching a new business and need full branding support. Meaning, you need help defining your design preferences, target audience, overall branding and messaging.
Description: You’re likely starting from scratch and need comprehensive guidance in developing your brand identity. We’ll work together to shape and mold your design preferences, define your target niche, and craft a compelling brand story.
This holistic approach ensures we create a cohesive and impactful brand from the ground up, covering all aspects before moving into the actual design and development phase.
The Brand Builder pathway includes three 90-minute discovery sessions and a 3-week intensive collaboration to map out your messaging and design preferences. Followed by weekly meetings during your project build.
Key Deliverables:
- Full Brand & Visual Identity Creation
- In-Depth Messaging & “Done-for-You” Copywriting
- A Custom, Multi-Page Strategic Website
- Everything in the Express Pathway, elevated.
See what’s included and learn more about my process
Brand Builder projects – Investment starts at $8500.
