Logo Style Workbook

Logo Style Guide

Let’s match up your visuals with your brand mission.

First Name

Last Name

The Basics

First, weʼre going to tease out any existing thoughts you have about your brand. There are no right or wrong answers here – itʼs just to help facilitate a discussion to make sure we produce the right solution.

Do you have any specific imagery in mind for your logo?

Do you have any color preferences, or existing brand colors?

Do you have any colors that you want to avoid?

Which logos appeal to you? And why? You can include links to websites in your answer to reference any logos on line that you like or dislike.

Any logos that you particularly dislike? And why?ou can include links to websites in your answer to reference any logos on line that you like or dislike.

Do you have a tagline? If so, would you like it stated along sidey our logo?

How would you prefer your logoto be worded or written out? E.g. Your Company Logo or YourCompanyLogo or Your company logo etc

How your brand should feel

This might sound strange, but we want your brand to evoke certain emotions more than others. As you fill this out, try to think from your target audiences point of view. How should they feel when they interact with your brand?

Which words should best describe your brand?

Choose 6 – 8 Words

Narrow these down to three core values. Add your own if something wasn’t included in the list above.

VALUE 1:

VALUE 2:

VALUE 3:

20 Second Gut Test

What is your gut reaction to each logo? In other words, if each logo was yours, how happy would you be with it? Rank each logo on a scale from 1 to 5, with 1 being extremely negative and 5 being extremely positive.

You did it!

Submit this form to send me your input. You’ll receive a copy by email.