Logo Style Guide

Logo Style Workbook

Let’s match up your visuals with your brand mission. 

The Basics

First, weʼre going to tease out any existing thoughts you have about your brand. There are no right or wrong answers here – itʼs just to help facilitate a discussion to make sure we produce the right solution.

How your brand should feel

This might sound strange, but we want your brand to evoke certain emotions more than others. As you fill this out, try to think from your target audiences point of view. How should they feel when they interact with your brand?

Which words should best describe your brand?

Narrow these down to three core values.  Add your own if something wasn’t included in the list above. 

20 Second Gut Test

What is your gut reaction to each logo? In other words, if each logo was yours, how happy would you be with it? Rank each logo on a scale from 1 to 5, with 1 being extremely negative and 5 being extremely positive.


You did it!

Submit this form to send me your input. You’ll receive a copy by email.